It’s impossible to walk a single New York City block without seeing at least three jackets bearing the distinctive red, white and blue Canada Goose patches. After Monday’s stormette, such sightings will likely become even more common.The high-end parkas have become a wardrobe staple for New Yorkers braving bone-chilling temps and near-blizzard conditions—and a major plus for city retailers.
With more than 50 retail accounts in the New York City area alone, the 58-year-old brand finds that the U.S. is its fastest-growing market. Last month, Canada Goose, which, canada goose kensington parka women navy, true to its name, does manufacture its coats in Canada, opened a 3,000-square-foot sales office in the Starrett-Lehigh building buy canada goose jacket online cheap in Chelsea—its first in the area. This year, it started selling at Bergdorf Goodman, in addition to other New York stores such as Intermix and Paragon Sporting Goods.
Susan Boyle, owner of Rime, an eight-year-old retailer with stores in downtown Brooklyn and the Upper East Side, started stocking Canada Goose products about five years ago and has been richly rewarded. The jackets, priced at between $595 and $1,200, are her top-selling outerwear brand and consistently buy canada goose jacket online cheap sell out. “This year, I have three items left, and we’re not even in the heart of winter,” said Ms. Boyle, who noted that she sold one of her last coats Sunday night in advance of Monday’s storm. This year, she increased her buying of the brand by 20%, compared with last year.
“You’re willing to spend the money because you know the product is right—you’re going to wear it every day in the winter, not like a pair of Gucci boots you’ll wear for a special occasion,” she said.The brand is also selling well at Letter J, canada goose snow mantra women, a one-year-old shop in Chelsea. “Canada Goose outerwear has been stellar,” said founder Jason Somerfeld. “We just received our fourth reorder last week.”
Such demand has sent Canada Goose Inc. sales soaring. The brand generates about $200 million in revenue, up from a mere $5 million a decade ago. Revenue in the U.S. market is up 45% in the past year alone, said Chief Executive Dani Reiss.”There’s a continued appreciation of and desire for real things from real brands—brands that make products where they should be made, and with a heritage, not just a cool label,” he said.